Richard Kemp comments in Emu Analytics re big data and privacy in business.

“Customers should of course expect the businesses they use to get the legals right” says Richard Kemp, founder of Kemp IT Law, solicitors and data law specialists.

“That means businesses getting the formal things right – like the terms around data ownership and use in their Ts & Cs, and their privacy policies, Data Protection Act notifications and Big Data privacy impact assessments. But it also means going well beyond that to really start building trust. Businesses should be asking not just ‘can we do that within the law’ but ‘is that what our customers would reasonably expect from us’?”

Read the original article here