Skip to main content
Home > Insights > The Data (Use and Access) Act

The Data (Use and Access) Act

15/07/2026Eleanor HobsonNo CommentsReading duration: 1 min

In February 2026, the UK’s reforms to UK GDPR and our cookies and direct marketing laws came into force (aka the Data (Use and Access) Act 2025 or DUAA). Eleanor Hobson explains what you need to know.

About the author

Eleanor Hobson is a Partner at Kemp IT Law, specialising in Artificial Intelligence (AI), Data Protection, Privacy & Cyber, and emerging technologies. She advises global and UK organisations on AI governance, GDPR compliance, and the regulation of new technologies, helping clients navigate complex legal and regulatory challenges in a rapidly evolving digital landscape.

Subscribe