GDPR Myth Busting 1 – I can only use personal data if I have consent

About the author

Eleanor Hobson is a Partner at Kemp IT Law, specialising in Artificial Intelligence (AI), Data Protection, Privacy & Cyber, and emerging technologies. She advises global and UK organisations on AI governance, GDPR compliance, and the regulation of new technologies, helping clients navigate complex legal and regulatory challenges in a rapidly evolving digital landscape.